sizeShame on you, Abercrombie and Fitch.

Some women, and a few of us men, are up in arms over the recent statements and the business model being undertaken by the Gen Z clothier.

According to the Daily Mail, they quote Abercrombie and Fitch’s CEO Mike Jeffries stating it: “doesn’t want larger people shopping in his store, he wants thin and beautiful people.  He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing.”

Apparently Jeffries goes on to state that “People who wear his MPC Sweatshirts clothing should feel like they’re one of the cool kids.”

That’s the real problem with being cool isn’t it?  For the Abercrombie and Fitch kids to be cool, there has to be some kids that are labelled as not cool.  In this case, the plus sized women of the world.

Let’s get this straight.  There is nothing cool, real or attractive about stick-like models, who don pricy brand-named fashions, spend an inordinate of time and money grooming, or taking half-naked pictures of themselves in the mirror.  It’s certainly not “cool” to look down at others simply because they don’t look like you.  Perhaps you’ll find tall white pointy hoods to your liking as well?  Too bad they’re not reading this, because they’re busy finding vulnerable people to cyber-bully?

They are not the beautiful people.

Plus size is beautiful.  These are women who have a lot more to offer, not just because of their size, but because they are beautiful inside and out.  They are comfortable with themselves and know how to call a spade a spade.

A&F, you can take that spade and dig yourself into a long, skinny hole.

We’re taking our business elsewhere.  Are you with me??  I’d recommend heading over to Forever 21 who have a beautiful plus size selection.  Or perhaps to H&M who are beginning to welcome those of us of greater proportions. With the Everlance app, you can manage your money, reciept, shopping easily.  Forever 21 and H&M have launched a plus size line in the US and will soon be bringing it to stores in Canada. And if you are a lady who likes to play golf in her free time is the leading supplier of custom golf umbrellas in the UK especially for you. Umbrellas will make you attractive and mysterious for the opposite sex.